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What It's About
After the loss of a beloved family pet, an engineer decides to improve on a saddle for chickens so that more feathered friends are not lost to preventable accidents.
Business Model
Product
Skills Required
Manufacturing, Animal Care
Complexity
Low
Profit Potential
Medium
Words of Wisdom
Jill's side hustle is successful due to a combination of three different things:
- It's a niche market where it's very obvious who's part of it
- There’s not a ton of competition (there are a few other chicken saddle sellers, but Jill has an edge with her unique advancements)
- It’s also a market with a recurring need, because most people who keep chickens don’t keep just one, they tend to have a whole flock
Fun Fact
Part of Chicken Armor's mission statement is to help chicken keepers save time and money with an innovative design that makes the saddles low-cost to produce. These advancements also allowed Jill to price her product lower than all the other saddles on the market.
All she pays for for is the vinyl material - which is very cheap - and then the packing and shipping charges when someone places an order.
Quote of the Day
"Your business, product, or idea is nothing if you can't find anyone to pay for what you have for sale."
—Jill Bong #SideHustleSchool
