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What It's About
Should I prioritize growing an audience or start selling?
Notes from Chris
Episode 1142
The chicken-and-egg question of online marketing and community building is whether you should sell products and services right away or begin developing a community and group of followers first? The answer is usually “It depends,” but the good news is you can often find the best specific answer for any particular project—and I think that’s the case for today’s caller. This listener wants to start a community called “Business Mind Hack.” What comes first—a series of paid monthly challenges, or the community itself? He also has a question about sending his readers and followers to other resources … what’s the best way to do that?"My Side hustle is called Business Mind Hack and really there are two elements to it. The first is to learn and hack the great minds of business owners and online influencers such as yourself and learn their strategies and business, life, finance, health and self-development and then provide these hacks in a concise, free format on my site. And the second is to create free and paid short monthly challenges with the community we grow and the business owners in all these fields and then provide accountability and support. My two questions are which aspect of my business should I focus on first? The free blog offering or the pay challenges? Or actually, can I do both? I know you are a big advocate to provide free value and to grow your subscriber list, but it'd be nice to make money in the meantime. My second question is what is the best method to refer my audience to outside resources without copying or infringing on someone else's content?"Listen to today's episode to learn more...
MENTIONED IN THIS EPISODE:
- Learn more about Elan's business at his website, Businessmindhack.com.
- TV Producer Gets Paid to Look for Blog Typos: In search of a way to improve his personal finances, this TV producer discovers a profitable project helping bloggers rid their posts of grammatical errors.
- Litigator Saves Bloggers From Legal Destruction: “They’re all illegal!” As an attorney, she knew that bloggers weren’t following the rules, but it was painfully obvious that nobody else did.
- Blogger Earns $140,000 from Beta Phase of Online Course: A blogger and podcaster earns $140,000 from her online course on rental properties before launching. After completing beta testing, the real launch does even better.
