Q&A: Is it too late to change my business name?

Notes from Chris

Episode 1145

This week we’re beginning to look at messaging. One of the things I mentioned in the Classroom episode the other day (Ep. #1143) that when it comes to standing out and becoming attractive to customers is “It’s not just what you sell, it’s how you talk about it.”

Today’s question relates precisely to that topic, and it’s from someone who’s trying to solve a problem with her project’s identity—specifically, its name.

This listener has a growing side hustle, but she’s worried she has the wrong name for it. With an active customer base and an upcoming agreement with YouTube, is it too late to change the name?

"Hi, this is Tori from Orem, Utah. And I've been listening to this show since the beginning. My side hustle is Pics to Pix a shop that sells shirts and resources for teachers who teach children from China how to speak English. I sell these products from an Etsy shop now, but I would like to transition to my own website once it is finished. My question is, is it too late to change my business name? I originally picked this name Pics to Pix for another business idea. It was chosen because I took pictures of textures and turned them into digital art resources, AKA pixels from pictures to pixels was the idea for the name Pics to Pixs.

Another big reason why I'm considering a name change is because there's a million and a half ways to spell Pics to Pixs. I have customers, partnerships and even myself on occasion spelling it wrong. On top of that, there are other companies with alternate spelling. I'm worried that my customers will search for my company and become confused when they spell the name wrong and find the wrong company. However, I'm about to enter a written agreement with a YouTube or to market my brand with the name Pics to Pixs. I'm worried that if I change my business name now, my audience will become even more confused. Please help. I can't wait to hear from you."

Listen to today's episode to learn more...

 

MENTIONED IN THIS EPISODE:

• Spoiler Alert— Tori went ahead and changed her business's name from "Pics to Pix" to "ESL Gems". Learn more about Tori and her business at her website, ESLGems.com.
• Additionally, check out Tori's Etsy shop and follow her journy on Instagram at @eslgems.

 

SEE ALSO:

• Language Teacher Becomes Fluent In Passive Income: Looking to add more time to her day, an avid language lover and teacher takes what she uses in the classroom to share it with a larger audience, earning $500/month in the process.
• English Teacher Turns Passion for Verbs Into Online Income: In search of extra income, an ESL teacher creates a game that shows students how to use phrasal verbs. Turn it up!
• ESL Teacher Turned Travel Planner Sends Clients on Surprise Vacations: An elementary school teacher creates a for-profit service to “whisk away” travelers to surprise destinations.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,