1149 7:30

Bookkeeper Begins Banking Bonus Income

When an administrative assistant is asked by her boss to learn QuickBooks to save on bookkeeping costs, it ends up becoming the gateway to a new career.

7:30

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What It's About

An self-taught bookkeeper quickly counts the ways to an annual six-figure hustle.

Business Model
Service
Skills Required
Bookkeeping & Marketing
Complexity
Medium
Profit Potential
High

Words of Wisdom

Andi has some important wisdom on staying true to yourself while running a business. "Be authentic, not perfect. In many ways I'm the antithesis of what your typical financial person is. I'm a queer woman with tattoos and purple hair. I don't talk in fancy language or even care about sounding "authoritative in my niche". Instead, I just show up as myself and I've found the small business owners that appreciate my voice and brand."

Fun Fact

QuickBooks is one of the most popular pieces of accounting software in the world. In fact, there are approximately 30 million users in the U.S alone. This goes to show, becoming an expert in something many people use can open up weird and wonderful side hustle opportunities.

Notes from Chris

Episode 1149
When Andi Smiles entered the workforce in her early twenties, she never dreamed she'd become a business owner—far from it. In fact, she figured she'd stay in that workforce for decades, so she dutifully began her first job as an administrative assistant.

One day, her boss asked, “Can you learn QuickBooks to do our bookkeeping?” (QuickBooks is a common bookkeeping software for small businesses. They’ve also been a sponsor of our show in the past.)

Andi, never being one to back down from a challenge, said “Sure!” … and then totally freaked out because she had no idea what she was getting into.

Luckily, she was tech-savvy, and good at learning. She went about studying up on QuickBooks and all things balance sheet. At first it was difficult, but her tenacity and willingness to learn paid dividends.

A while later, she left that job and was hired as an assistant elsewhere. The main reason for landing the gig? She now knew QuickBooks inside and out. And she must have been doing something right! When it came to tax time, her new boss’s tax advisor raved about Andi’s bookkeeping prowess.

In fact, the advisor loved Andi’s work so much that she recommended her to her son, another tax preparation expert. He, in turn, recommended her to a customer of his. Soon, Andi had her very first freelance bookkeeping client in what became a truly word-of-mouth driven side hustle.

In fact, Andi had such an influx over the next few years that by the time she entered her mid-twenties she was able to quit her job and go all-in with her unexpected hustle. Interestingly, she did it all without any marketing or even a website.

And then she kept working smarter, not just harder. After quitting her day job, Andi realized that service based bookkeeping work had a ceiling. There are only so many hours in a week and therefore only so many clients she could serve at a time.

Therefore, rather than provide ongoing bookkeeping services for an hourly or monthly fee, she put together short-term training packages, offering financial tune-ups to educate clients on how to better handle their business finances.

In 2016, she registered the first domain name for her business, AndiSmiles.com. She blogged about the types of things she knew her clients struggled with, and marketed the posts using SEO and Pinterest. Slowly she gained a small following. A year later, she successfully launched her first online course.

So, how much money can a finance expert make? Andi’s business now brings in a comfortable six figure income. A sum large enough that she has recently been able to purchase a home with her partner.

What started as an accidental side hustle built by word of mouth is now a lucrative website and consulting service. One that has Andi needing to do more bookkeeping, but this time for herself.

 

 

MENTIONED IN THIS EPISODE:
  • Learn more about Andi and her business from at her website, AndiSmiles.com.
SEE ALSO: Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter
Quote of the Day
"In many ways I'm the antithesis of what your typical financial person is. I'm a queer woman with tattoos and purple hair. I just show up as myself and I've found the small business owners that appreciate my voice and brand."
—Andi Smiles #SideHustleSchool

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