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What It's About
This designer has illustrated a 7-figure business around weddings and events.
Notes from Chris
Episode 1174
Welcome to Throwback Thursday / “Where are they now?” where we take an in-depth look at someone who’s story has evolved considerably since we first featured them. So far in these features we’ve had a New York City musician with a blog teaching jazz that becomes a multiple six-figure business and an Australian woman who draws houses. Today, in our latest feature, we’ll hear from a graphic designer who does custom illustrations for weddings and other events. It’s now a seven-figure business! In New York City, Kristin Berry tapped into the wedding e-commerce market, and was able to get out of debt and turn her side hustle into full-time work. What’s most impressive to me is that she has scaled this business to such a significant revenue mark. Not every side hustle has to scale, of course, so that’s why we look at a variety of stories. As for what’s happened since we first heard from her, she’s made some major changes in getting away from the platform that helped her get started. Listen to today's episode to hear Kristin's updates...MENTIONED IN THIS EPISODE:
- Check out Kristin's business at MissDesignBerry.com and learn more about her consulting business at KristinMastoras.com.
- Beagle Freedom Project: the non-profit Kristin is partnering with.
- Creative Illustrator Creates Creative Podcast for Creatives: This freelance illustrator did design work for Google and Nickelodeon, but after giving a talk at his church he decides to start a podcast—which now earns up to $70,000 a year on the side.
- Hand Lettering Artist Upgrades Cheesy Photo Booth Props: An illustrator gives boring wedding photo booth props a much-needed upgrade, creating an alternative to greeting cards at the same time.
- Graphic Designer Finds Success in the Cards: Wanting to keep her skills up-to-date, a designer creates and sells a line of handmade watercolor cards.
Quote of the Day
"I think for anyone who's looking to sell article illustration, design, etc..—it really is helpful today to have a very specialized niche because the more specific you can be in what you're selling and who you're targeting."
—Kristin Berry #SideHustleSchool
