12 7:50

40,000 People Use This Web Developer’s Side Hustle Every Day

How a San Francisco commuter became part of the original iPhone launch with a driving app hustle that now helps more than 40,000 people every day.

7:50

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What It's About

A San Francisco programmer creates an app that helps half a million people with their commute.

Business Model
Application
Skills Required
App Design & Computer Programming
Complexity
Medium
Profit Potential
High

Words of Wisdom

The best time to start a side hustle is yesterday! Steven released his public transport app before he felt ready, and by doing so he gained access to a passionate early adopter audience. From day one of the iPhone launch, eager Bay Area commuters downloaded and used the app. As Tanner Callais stated in Ep. 8 "It doesn't have to be perfect, but it has to exist."

Fun Fact

Nearly a decade later, Routesy has almost 40,000 users every weekday and has been downloaded by nearly half a million people. It also produces a steady income of at least $7,500 a month, allowing Steven tremendous flexibility to design the rest of his life however he sees fit.

Quote of the Day
"The feeling of gratification I get from having made something that people use as part of their everyday routine is one of the best things in my life."
—Steven Petersen #SideHustleSchool

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