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What It's About
Part 2 on how to get people to listen and respond the way you want them to.
Notes from Chris
Episode 1206
In recent Classroom episodes, we’ve looked at choosing your idea, how to convert that idea into a product or service, how to determine what’s essential, and so on. Last week we started our conversation regarding persuasion talking about the first 3 parts; authority, commitment and consistency, and social proof. In today's episode we'll focus on the final 3 parts of persuasion; liking, reciprocity, and scarcity. Remember: If you can learn some basic psychological principles of selling… understanding why people make purchasing decisions, it’s something you can apply over and over for the rest of your side hustling journey. It’s a lot like learning some basic tech skills. You don’t need to be a programmer, but if you can learn your way around Wordpress and how to set up an email campaign, etc. - you’ll have a major advantage over the previous version of yourself that didn’t know those things. Think of it as Minimum Viable Knowledge, or high-impact knowledge. A little knowledge goes a long way. And yes I did say selling! It’s okay to do that, after all. Sometimes I worry I’m too soft … it’s okay to make money. I want you to be able to sell your products and services, present your offers with confidence. Because, after all, if you’ve made something that can help people, you’re doing them a disservice if you don’t try to get it to them. Listen to today's Classroom episode to learn more...THIS WEEK’S ASSIGNMENT: How can you make a small but significant improvement (a tweak) in each of the three areas we discussed: liking, reciprocity, and scarcity?
Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,
