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What It's About
Every superhero has an origin story. What's yours?
Notes from Chris
Episode 1248
Let’s talk today about being your own superhero! Maybe you didn’t realize it, but you were born on an alien planet, bestowed with incredible abilities and the calling to help a lot of people—but you also had much to overcome along the way. Okay, let’s back up a little. What is an origins story? The phrase “origins story” comes from the world of comic books, whose artists construct histories of how superheroes or villains gain their powers and turn into the unique characters they’re known for. A good origins story usually features a turning point or moment of transformation in which the character evolves in a significant way or receives a mission he must complete. Unless you’re selling a completely generic product (and you probably shouldn’t be), you’ll be much more successful if you provide your customers with a history about how your hustle came to be. Like a comic book superhero, your side hustle needs a history. When I review About pages on websites, I often look closely at the story being told. What’s this all about, and why does it matter? Conveniently, there’s a formula you can use to make this easy. If you have the SIDE HUSTLE book, it’s on Day 10 in a simple fill-in-the-blank format. But if you don’t have it, I’ll talk you through it: I’ve always been interested in ________________________ ________________________________________________, so I decided to try __________________________________ _________________________________________________ _________________________________________________. I was frustrated by _________________________________ _________________________________________________ and knew there was a better way. I made _______________ _________________________________________________ to help other people with the same problem. I started this hustle because I noticed __________________ _________________________________________________. There didn’t seem to be anyone else doing anything about it (or the existing businesses were missing something important), so I made _______________________________ _________________________________________________ _________________________________________________. Listen to today's Classroom episode to learn more...THIS WEEK’S ASSIGNMENT: Add at least two relevant, interesting facts to your origins story.
Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,
