CLASSROOM: Who Are “Your People”? Understanding Psychographics

Notes from Chris

Episode 1255

You’re probably familiar with Traditional Demographics such Age, Location, Sex/Gender, Race/Ethnicity, Income. If you think of a market of 35-39 year-old women, that’s one target market based on traditional demographics. Of course, you could get more specific: 35-39 year-old women with college degrees who are interested in crafting and live in the Atlanta area, for example.

If you're catering to a clear demographic, then this is easy. If it’s a local business like an ice-cream truck, you want to position your truck near a school, or at least in a residential neighborhood with a lot of families.

But many businesses aren’t like that. These days, it’s easy for anyone to market to people based much on interests, passions, skills, beliefs, and values. You could call these the New Demographics, or some people call them Psychographics.

How can you figure this out? In this episode, we'll look at three examples and three lessons we can take from them.

 

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THIS WEEK’S ASSIGNMENT:

Do you know the psychographics of your ideal customer? Who are your people?

Listen to today's episode to learn more...

 

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SEE ALSO:

• Tasmanian Insurance Manager Sells Reusable Cutlery Holders: An insurance manager sets out to make reusable cutlery more convenient, overcoming obstacles on her way to earning $2,000/month on the side.
• Trip to Europe Inspires Adventurous Blanket Biz: After returning from an extended trip abroad, this digital strategist draws on a sense of adventure to source and sell heirloom throw blankets.
• Whole30: A 30-day reset, food challenge founded by Melissa Urban

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,