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What It's About
A quick look back at what we've covered so far, and where we're headed next.
Notes from Chris
Episode 1262
We’ve made it to the middle of 2020! Let’s review what we’ve covered in the Classroom series so far, and prepare to move to a major focus on marketing for the rest of the year. We are now halfway through the year, and I thought it would be good to look back at the CR series. I want to make a few changes to it going forward. On this newly updated Classroom page, you can scroll back and take a look or a listen to anything you might have missed or that seems particularly relevant to you. I always encourage you to use your time well—if some of these topics are basic, then skip them. We still have two new stories or case studies each week, along with all of the interactive new features such as Q&A and TBT episodes. People tend to have one of two problems: 1. They don’t have an idea 2. They don’t know how to bring that idea to life. So a lot of what we looked at in the first two months of the year was about what makes for the right idea (a profitable one) and how can you develop the skill of identifying lots of ideas? The second two months was mostly about how to get your idea ready - everything you need to do to create that product or service. As you move from choosing an idea and then developing your product to focusing more on marketing, you’ll want to make sure you’re well-positioned to give people what they really want—not just what they say. How can you reach the right people? That’s something else we looked at: your ideal customer, the single person out there who best represents many others who are going to line up around the block to buy from you … or crash your website with so many orders … or maybe just buy slowly, but in a way that allows you to grow and do more of what’s important to you. Listen to today's episode to learn more...THIS WEEK’S ASSIGNMENT: Let’s regroup and evaluate! Where are you at, what do you need to do to keep moving forward?
MENTIONED IN THIS EPISODE:
- updated Classroom page: Download and listen to all of our previous CLassroom episodes.
