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What It's About
A listener wants to revisit an old side hustle idea. What should he consider?
Notes from Chris
Episode 1283
A listener in the UK has recently dusted off a project he worked on with his wife a few years ago. It’s a birth preparation program, and his new goal is to take it online. Unfortunately, he’s not seeing the results he’d like. Let’s take more of a look…"Hey, Chris, this is James from Bristol in the U.K.. I've been loving your Side hustle book and make my way through it. I've got an idea which I think is feasible, profitable and persuasive. It was an online birth preparation program that my wife and I developed four or five years ago, and it was actually not very good side hustle insofar as it took years and years and cost a fortune for us to get up and online. Now when we actually got it online, we didn't manage to sell more than a handful of subscriptions to this birth preparation program, and we concluded that that was because people much rather preferred to do these courses in person. Now, with the advent of the Coronavirus, in-person courses are not an option. So I thought this might be the ideal time for me to relaunch the program, tweaked it a little bit, made it mobile optimized to see if people would be more open to signing up given that they couldn't attend in-person courses. So I did all that over the course of a month and I tried to stick to the guidelines you set and side hustle and lo and behold, I still haven't had any takers. I'm using Google ads to advertise the course. And my one question is, what one tweak could I make to this online birth preparation program that might make people more women specifically more inclined to to book on the course. Thanks so much. Look forward to hearing her answer. "Listen to today's episode to learn more...
SEE ALSO:
- New Mother Gives Life To Self-Care Coaching Business: In need of some routine before returning to her job as an Ultrasound Technician, a new mother creates a side business focused on self-care coaching.
- High-Risk Pregnancy Becomes Healthy Baby and Side Hustle: After making it through a high-risk pregnancy of her own, a clinical therapist creates resources for other women experiencing the same struggle.
- Expectant Mom Gives Birth To Organic Products Business: A soon-to-be mom takes control of the ingredients that go into her body, giving birth to a new business in the process.
