Q&A: Are Amazon ads worth trying?

Notes from Chris

Episode 1294

Did you know that in addition to selling more than twelve million items, Amazon.com also sells ads? They sell a lot of ads, in fact—and increasing number of them. They sell them in the search results, on specific product listing pages, and then directly to you based on your previous purchases.

Yes, there are some things about Amazon that really are scary—I am the first to say that. But let’s leave that topic for another conversation, and focus on the question of selling ads. One of our listeners is wondering … might this be a good way to promote her product, perhaps by paying less than she would elsewhere?

"Hi Chris, this is Laura from Pittsburgh and I've been listening to the show for a couple of years now. I’ve been hearing about ads on Amazon being an alternative to expensive Facebook or Google ads. Is this true, and if so, what do I need to know?

I shop on Amazon.com almost every day, and I’ve noticed that they’ve started showing more and more ads. I did some reading and it looks like anyone can pay for those ads, just like with Facebook and Google. It also looks like they’re a lot less expensive and less competitive, at least for certain categories or items. Is this true, and if so, what do I need to know about it? "

Listen to today's episode to learn more...

 

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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,