Q&A: Is it ethical to sell the same thing at different prices?

Notes from Chris

Episode 1308

Is there anything wrong with selling to a range of customers at different prices—and if not, how can you do it without someone finding out and getting mad?

Sometimes people are surprised to hear that it’s possible to sell the same thing to different customers at different prices. Your initial reaction might be to think that this is unfair! But is it really?

That’s what this caller is wondering about. I’m going to give you a few different examples of how this happens all the time and what the implications are when you’re learning to set a price for what you’re selling.

"Hi this is Becky from Manchester over in the UK and I’ve been listening to the show for the past couple of years. The puns still get me. I’d like to know if its ethical to sell the same thing to different people at different prices?

I heard you say something about this in an interview the other day, and was wondering if you could say more. First, *is* it ethical to sell the same thing at different prices? And second, how do you do it? Wouldn’t people see what other people paid and then get upset?"

Listen to today's episode to learn more...

 

 

---

 

SEE ALSO:

• Mindful Moms Make $70,000 on Family Affirmation Cards: When two best friends are transformed by affirmations, they bring the love to families and children with empowering products.
• Engineer Turns Home Energy Problem Into 15-Year, Million-Dollar Side Hustle: A construction engineer discovers how much energy is wasted by attics, creates a simple product that saves homeowners money, and builds a side hustle that earns more than two million dollars a year.
• Shopify Employee Sells Enough Apparel to Buy a French Bulldog: She only needs to make $3,000. But when she turns to a side hustle to fill the French Bulldog shaped hole in her life, she ends up making six-figures.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,