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What It's About
A listener wants to know if they should grow their audience before self-publishing a guidebook.
Notes from Chris
Episode 1311
What comes first - the followers or the work? Sometimes people feel trapped, as if they can’t create something without having followers or customers. Our listener today, calling in from Mexico, doesn’t have that problem—she’s creating a lot! She’s starting a podcast on mental health, and also wants to publish a book. Should she put that book out on Kindle even though she doesn’t have a lot of followers yet? Are there any other options?"Hi, Chris, this Eugenia from Mexico. Thanks for all the generous work you're putting out there every day. So as a former reporter, one of the things I'm good at and actually love doing is creating content and doing in-depth research. I'm passionate about human behavior and mental health topics. I just started two months ago a trauma-informed interview-based podcast, so I don't want to use that platform to make an offer now. I do want to capitalize on my research skills to read a nonfiction e-book guide with curated mental health tools that can help people navigate these weird, stressful, uncertain times. I've been doing my own research, but I want to niche down. So my question is, is self-publishing on Kindle a smart move? What would you suggest me to do if I don't have a huge following? Not even an email list to sell or promote this guide. As mentioned before, I'm just getting started with a podcast, so I don't want to use that platform now to make an offer. I'm considering something similar as what you shared on your 1006 episode. Thank you, Chris. Have a great week. And stay safe."Listen to today's episode to learn more...
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