Q&A: How can I find companies to sponsor my podcast?

Notes from Chris

Episode 1343

Today’s listener is planning to start a podcast … why would anyone want to do that?

Okay, as an active podcast listener you might know the answer: to reach people like you. Millions of people now use podcasts as a primary medium for their news, education, and entertainment, and millions more use it as a secondary medium.

When it comes to doing it as a side hustle—a moneymaking project—what do you need to know in terms of attracting sponsors?

"I’m planning to start a podcast, and I want to do it seriously—maybe not professionally, but I want to plan well and do everything I can to recruit an active audience that will be attractive to sponsors. What do I need to know and how do I find those sponsors? Do I find them in advance or only after the audience is more established? Thanks!"

Listen to today's episode to learn more...

 

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SEE ALSO:

• Musician Turns Drum Lessons Into Six-Figure Podcast: It starts with a drum set that his brother’s band left at his house for a month when he was a teenager—and it develops into a lifelong love of percussion and a major moneymaker.
• Business Besties Turn Skype Calls Into Six-Figure Podcast: After two friends create a podcast for fun, it turns into a side hustle that generates $100,000 in its first year, multiple six-figures in year two, and a book deal in year three.
• Zombie Apocalypse Prevention Podcast Earns $200,000/Year: To survive the end of civilization, listen to this episode.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,