1369 5:40 Q&A

Q&A: Do I have to sell as a SAAS?

A listener is trying to decide how to price a new online service. Should she use the common SAAS (“software as a service”) model, or are there alternatives?

5:40

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What It's About

Does everything have to be sold with a subscription model?

Notes from Chris

Episode 1369
If you haven't heard the phrase SAAS, it stands for "software as a service." It’s the most common revenue model of many of the tools that you already use.

Think about all of the subscriptions you have … or maybe don’t. I started to think about it and realized, I’m paying for so much stuff. So many online tools have monthly or annual charges now. Even the most common design software from companies like Adobe is now sold on a recurring price model instead of a one-time fee.

There’s a good reason why so many companies price this way, and why it’s become so ubiquitous. But is it the only way? That’s what today’s listener wants to know. Should she use the common SAAS model for her new service, or are there alternatives?
"Hi Chris, this is Diana from Columbus and I’ve been listening to the show since episode #1! I’m starting an online service and am wondering about my pricing. As you probably know, over the past few years the SAAS model (software as a service) has become increasingly common, where the pricing is always monthly or annually instead of just paying a one-time fee.

But I’m put off by the idea of forcing people to get another subscription. It seems like it’s harder to convince people to commit to that instead of just paying a one-time fee. Don’t get me wrong, I like the idea of recurring revenue … I just think that maybe I should go the other way when everyone else seems to be doing the same thing. What are your thoughts on this? Thanks Chris and I look forward to hearing what you have to say."
Listen to today's episode to learn more...

 

 

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