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What It's About
A listener is thinking about offering a guarantee for their services. What's the best approach?
Notes from Chris
Episode 1379
A guarantee provides reassurance and increases trust—and a weak guarantee is worse than no guarantee at all. Today’s listener is starting to get paid for real estate photography. Should she offer a money-back guarantee in case a client is unsatisfied?"Hi Chris, this is Cathy and thanks for all the helpful info you provide on the show. In your book, The $100 Startup, you wrote about the power of an unconditional guarantee. You also said that it’s better to have no guarantee at all than a weak one—which makes sense. But in my case, I’m starting to do real estate photography, and I can’t figure out what’s better."Listen to today's episode to learn more...
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