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What It's About
How to manage complaints, stay sane, and keep customers happy.
Notes from Chris
Episode 1388
Today, let’s look at the topic of ... customer complaints. I get asked about this all the time, especially from anyone who wants to share some kind of message online. They’re worried about criticism, and if they sell something, they’re worried that people won’t be happy about it. So let’s go through a few examples from the archives and consider how our case studies have dealt with some challenges, as well as what we can learn from that experience. First, as I looked through the archives, I was reminded that so many moneymaking projects start out of a complaint or dissatisfaction.- - An operations manager who moves to a new state and wants to find a Mandarin-speaking nanny for her daughter, then ends up starting a network to connect people like her
- - A programmer who was always forgetting his friend’s birthdays wrote a script that will check Facebook for him and post “Happy birthday” messages on his behalf - then he created a web browser extension called Birthday Buddy
- - Tattoos to cover up surgical scars
- - Two Women Create Swimwear Brand for D-Cups and Up
THIS WEEK’S ASSIGNMENT: Think of two ways to make your customers happier. MENTIONED IN THIS EPISODE:
- Programmer Automates Profit With Birthday Reminders: A software developer celebrates when his automatic birthday greeting software gives him the ultimate present: extra monthly income.
- Best Friends Ink Profits By Covering Up Scars: When surgical scars keep one woman out of a bikini, she enlists the help of a friend to produce a new kind of cover-up in the form of temporary tattoos.
- New Mom Recruits 3,000 Chinese Caregivers: After moving to a new state, an operations manager struggles in finding a Mandarin-speaking caregiver for her baby—so she starts a network that matches them with families.
Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,
