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What It's About
A publicist promises to book this listener as a guest on popular podcasts. Is this a good idea?
Notes from Chris
Episode 1395
What we’re all trying to accomplish, one way or another: we want to reach people (the right people) with our work. And so because there is no single best way to do that, most of us tend to flounder a bit. We try a lot of different things. We might look for miracle cures, like if a publicist or company promises to open the right doors and magically get us on The Today Show or the TED stage. Well, today’s caller is trying to build her brand as a lifestyle coach. Should she hire a publicist to book her as a guest on podcasts? I have a clear answer! And since it’s not a favorable one, I also have an suggestion."Hi Chris, this is Bailey from Austin and I’ve been listening to the show from episode #1. Thanks to you and the team for the great content. I’m trying to build my brand as a health and lifestyle coach, and a friend suggested I appear on podcasts to gain followers and influence. How would I go about doing this? No one really knows me yet. I did some searching and saw that I could hire a publicist to pitch me to various shows as an expert, but it’s expensive and I don’t have a big budget. Do you think this would be worth it? If not, what else should I try? Thanks Chris and I’m looking forward to hearing from you."Listen to today's episode to learn more...
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- Former White House Aide Teaches People to Make Friends: He’d always been great at building relationships with the right people. But could he really make money from teaching this skill?