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What It's About
A listener seeks advice on how to market a topic deemed controversial by Google. What should she do?
Notes from Chris
Episode 1411
What if the topic you’re trying to teach about is controversial to the point where the tech companies don’t allow you to advertise on them? When I first heard about this, I wondered what the topic could be. What could be so controversial that Google says no to your money? Even after I heard the question, I’m still not sure why this topic in question is controversial—she’s actually trying to mend relationships that are strained or broken—but she’s running into algorithm and ad approval problems with Google. I’ll let her explain more…"Hi, Chris. My name is Karen Tibbles, and I'd like your advice about a project that I'm working on, but I'm running into roadblocks because the topic is so hot and controversial in this politically polarized environment. I struggled to get my ads approved on Amazon, even though Facebook is not a problem. But I'd love to do a Google Ad words campaign, but they don't allow any ads on the keywords, civility or fractured relationships. I have a couple of ideas. One is to create a YouTube video on fractured relationships that might be able to be work. Another is to talk about how to have a calm Thanksgiving. But I'd like your thoughts. The book is Persuade Don't Preach and the newsletter is Mending Fractured Relationships on Substack."Listen to today's episode to learn more...
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