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What It's About
A listener's business has changed over time. Should they change its name?
Notes from Chris
Episode 1418
What happens when the focus of your work changes over time and you already have some online assets set up? By assets I mean a website, a podcast, an online course, social media handles, or all of the above? That’s what our caller today is facing. From his home base in rural Australia, he runs through a few different scenarios and pros and cons."Good day Chris! This is Jon from Highclear in rural northwest Tasmania, Australia. My side hustle is an online no-dig gardening course. I have minimal viable product version on UDEMY to test the concept and it's selling, but not as well as I'd like obviously, but we're getting feedback. I've run a blog and podcast since 2014 and 2016 respectively. World Organic News is the name. Over that time, the focus has shifted from the world of organic production to regenerative farming and gardening. So do I rename and rebrand and redirect the blog to a new domain? Or just change the title? I can see possible SEO problems with the name of the domain not matching up. For the podcast. I'm thinking I'll just rename it, change the artwork in the same way to maintain continuity and better discovery on Apple podcasts. Does this make sense? Thanks and keep up the good work. "Listen to today's episode to learn more...
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