Q&A: Is it too early to change my business name and brand?

Notes from Chris

Episode 1549

I know this show is about making money, but ultimately it’s about freedom and creativity. Further, it’s about joy and meaning. That’s really what we’re trying to do here: increase your joy and meaning in the form of freedom and creativity through the strategy or activity of a money-making project.

A listener has started a new business selling handmade knitted items—she’s enjoying it but wants to change the name she’s been using. You’ll hear more from her, but the short version is she’s wondering about the timing of such a process.

"Hi, Chris, this is Jules from Somerville, Massachusetts. I've been listening to the show for a few years now and I've actually started to side hustle in that time. My latest side hustle is selling handmade knitwear accessories like beanies and ear warmers. I came up with the cute, quirky name of Coddiwomple Craft Co. And started selling in August of 2020. But it turns out I just don't love the name. The branding doesn't fit my personality and Coddi Womple is a lot harder for people to spell and pronounce than I thought. My question is, is it too early to rebrand?

I have an idea for a new name that I'm really excited about, but it's only been a few months since I launched. I have less than two hundred followers on Instagram and I only have a few sales on Etsy. I find I'm just not motivated to build my shop because I don't identify with the branding and it feels inauthentic to promote it. I'm just worried that it's too early to rename the shop and people will think I'm flaky or inconsistent. What do you think? Should I stick it out with my current name for a while longer or cut my losses and rebrand now? Thanks for all the insight over the past few years and I'm looking forward to hearing your answer."

Listen to today's episode to learn more...

 

 

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SEE ALSO:

• Trip to Target Inspires Aromatic Hustle: While browsing the candle aisle at Target, a social worker discovers an illuminating opportunity to make money.
• Stressed-Out Mom Gives Up TV to Launch Her Hustle: How a San Diego accountant coping with the struggles of new motherhood launched her own private label wine hustle for stressed out parents like herself.
• Brooklyn Publicist Designs Travel-Themed Jewelry Line: An unseasonably rainy Memorial Day yields an accidental side hustle.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,