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What It's About
Today's listener has an idea to connect podcasters with sponsors.
Notes from Chris
Episode 1577
A listener in Philadelphia wants to start a matchmaking service between podcasts and sponsors. Who should pay for this service—the podcast host, the sponsor, or both? Here we have a situation where two parties have needs, and both parties already have a primary business: the podcaster working on their podcast, and the sponsors presumably operating some other type of business and seeking good placements for their ad campaigns. Our listener is wondering who should pay, but perhaps first it’s helpful to look at what each party is getting out of the relationship."Hi, this is Brad from Philadelphia. Right now, I'm working on starting a side hustle within the podcast space. A lot of podcasts search for sponsors themselves or sponsors, sometimes contact them. When podcasts are growing. They don't want just revenue, but a sponsor that fits their brand perfectly. That's where I plan to come in. I'm working on contacting new podcasts and asking them what they're looking for and then going out and finding them the perfect brand to join up with. The question I have is, how would I charge the podcast host? Would it be a monthly fee for my services, a one-time fee, a percentage of the deal or even some sort of royalty? How do I make it profitable for my time consulting and also a good price they will be comfortable paying."Listen to today's episode to learn more...
SEE ALSO:
- Business Besties Turn Skype Calls Into Six-Figure Podcast: After two friends create a podcast for fun, it turns into a side hustle that generates $100,000 in its first year, multiple six-figures in year two, and a book deal in year three.
- Q&A: How do you grow a podcast without spending money on ads?: If a podcast falls in the forest, will anyone hear it? This listener wants to know how to grow his new show—without handing over buckets of money to Google and Facebook.
- Songwriter Makes Extra Money Giving Podcasts a Beat: When a friend needs help writing music for his podcast, this full-time music producer tunes up his side hustle strings.
