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What It's About
A therapist helps others start their own private practice.
Business Model
Service
Skills Required
Organization & Marketing
Complexity
Low
Profit Potential
Medium
Words of Wisdom
Ariana encourages fellow side hustlers to get support from their community. “Let people love and encourage you along the way.”
Fun Fact
Ariana is a single mom, and her kids interrupt many sessions with clients or other therapists. She’s had to pull some hilarious moves to make it look like it's the camera freezing, and not really her kids trying to kill each other in the background. Still, after 2020, she thinks a lot of people can relate.
Notes from Chris
Episode 1590
Ariana Lloyd is a psychiatric social worker at a VA hospital, and a clinical supervisor for therapists. Many therapists don’t know how to run a business, but she’s that rare person who loves both therapy and business and wanted to help professionals improve in each area. When two of her colleagues came to her for help setting up their own practices, it sparked an idea. Ariana realized it was deeply satisfying to be a part of their work and to know how many people they could reach. Plus, with all of the increased awareness about racism in 2020, she wanted to create something where therapists build a better model altogether. Ariana’s new project, Lloyd Collective, has two parts. One is an eight-week program where therapists learn how to set up their own liberation-focused private practice. The program includes videos, worksheets, and resources. Therapists do the work on their own time, then join her each week for two-hour online sessions along with a few of their peers. They can also submit questions to her during the week. The other part of Lloyd Collective is a monthly workshop and fundraiser. It's a free, one-hour online workshop each month where Ariana and a clinician teach on topics related to therapeutic practice and business development. They pause in the middle of the workshop and do a collective community donation to a chosen organization. Lloyd Collective then matches the donations. Lloyd Collective launched in October 2020. To get started, Ariana spent $1,500 on a business coaching course that helped her conceptualize her program, and around $200 on filing an LLC. So far, it’s brought in more than $10,000. Ariana’s clinical supervision private practice started as a side hustle, too. After going through a divorce, she wanted to create something that allowed her to spend more time with her two kids. That eventually became her main source of income and helped her realize that starting and running a business can be just as much a vehicle for healing as therapy can. Going forward, Ariana is excited to settle into the business, slow down, and get a dog. She also has a new low-pressure side hustle selling things on Facebook Marketplace.MENTIONED IN THIS EPISODE:
- Learn more about Ariana and her services at her website,LloydCollective.com.
- Q&A: How to offer continuing education for therapists?: A therapist wants to offer his training to other mental health professionals. How can he crack the code of continuing education (CE) licensing?
- Physical Therapist Sells 57,000 “Neck Hammocks”: In trying to remedy his own workout injuries, this physical therapist invents a portable device to relieve pain. He then patents the device and sells 57,000 of them.
- Physical Therapist Turns Memes Into $22,000: A passion for his profession turns a profit for one physical therapist.
Quote of the Day
"put something into the world that you feel genuinely passionate about and proud of. If you are not passionate about what you are contributing to the world, you can't reasonably expect that others will buy into it either."
—Nico Millado #SideHustleSchool
