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What It's About
Riding a wave of initial success, this marketing consultant wipes out with a new project.
Notes from Chris
Episode 1602
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that we’re starting Failure Friday, a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. I applaud their courage! I’ll share some of my failure stories along the way as well. Today’s short story features Lucas Lee-Tyson from Boston. We told the successful story of how a teenager learned to manage a $50,000/month digital marketing contract on Episode #790. But as he grew, some things worked better than others. Let’s hear from him about one of those struggles… I’ll be back at the end to wrap us up. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- Growth Cave: Learn advanced Facebook Ad strategies over on Lucas' website and follow him on YouTube at Lucas Lee-Tyson.
- College Student Manages Large Ad Campaigns for Businesses: A teenager learns online marketing techniques by watching YouTube, then goes on to manage ad campaigns of up to $50,000/month.
- Digital Marketer Makes Money Marketing Himself: When a digital marketing specialist feels underpaid at his day job, he applies his skills to finding new clients of his own.
- Best Buy Employee Moonlights as Online Ad Consultant: A digital marketer freelances away his nights and weekends, eventually turning his side gig into a multi-million dollar ad agency.