Q&A: Does it matter which email list software I choose?

Notes from Chris

Episode 1642

Today’s listener just got her website up (whoo hoo!) and now she’s wondering about the next step: which company to choose for her email list.

Why is this important?

As soon as possible, you want to be collecting email addresses from people who might want to hear from you—whether it’s a topic you’re writing and sharing about, or with updates and potential deals on the products you’re selling. Of course, there are lots of ways to “connect” with people, but email remains powerful decades after its invention because you don’t have to rely on them to be actively checking any particular social network.

Communication matters! But does it matter which company you use for your email list?

"Hi there Chris, this is Becca from LA and I’ve been listening to the show for a couple of years now. I'm finally getting my first website up, and I know I need an email list to go with it. Which service should I choose … does it matter? Once I have it set up, what do I actually do with it—just add a form on the site and hope that visitors sign up? Lastly, after the website and email service, is there anything else that's a must-have? I’m big on logistics, and I like the idea of planning for everything at once."

Listen to today's episode to learn more...

 

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SEE ALSO:

• Q&A: What can I do with an email list?: Today’s listener has a coaching service for writers, and has been diligently building an email list—but now she wonders what she should be using it for. What’s the next step?
• Q&A: I set up my email list ... now what??: Aside from your website, your email list may be the most important tool in growing any new business. After you get it set up, what comes next?
• WEEKLY RECAP: It's Beginning to Look a Lot Like ... Email Marketing: In our forty-ninth recap of Season II, we'll highlight the lessons learned in this week.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,