Digital Marketer’s Playlist Skills Pay Off

Notes from Chris

Episode 1648

When Chelsea Tirone was in college, she was always the one making the playlists for a night out, a road trip, or a workout. Now, she’s a digital marketer who also gets paid to create playlists for her side hustle Beats, Brews & Bingos.

It started last year when Chelsea was doing social media marketing for a local brewery in Charleston, South Carolina. The owner wanted to bring events back once COVID restrictions lifted. They’d been hosting regular bingo nights prior to the pandemic, but the host had moved away.

Chelsea was somewhat familiar with music bingo from other places, so she suggested it. The owner agreed to try it for one night, with Chelsea doing the hosting… and the music hasn’t stopped since.

Here’s how it works. Music bingo is like regular bingo but with songs. There’s a different bingo pattern each round, such as five in a row. If an attendee completes the pattern, they yell “Bingo!” really loud and they get a free beer.

Chelsea admits that she was super nervous the first time she hosted, since she wasn’t confident in her public speaking skills. However, she quickly gained confidence. In fact, it went so well that she decided to offer the experience elsewhere—and she now hosts musical bingo at five breweries and bars in Charleston. Beats, Brews, & Bingos has a loyal following of people who come every week, and earns a profit of $1,750 per month. Chelsea sometimes also gets tips from people who’ve had a fun night out.

Next, she plans to create a monthly music bingo membership for other venues outside of Charleston. The membership will include four curated playlists per week, as well as social media templates and everything they need to start hosting music bingo! She’s even going to find a roster of local hosts so all the venues have to do is host it and supply the prizes, typically free drinks.

The best part of the journey so far has been watching families and friends come in week after week. After 2020, that sounds like something we could all enjoy.

 

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MENTIONED IN THIS EPISODE:

• Learn more about Chelsea and her business at her website, BeatsBrewsBingos.com.

SEE ALSO:

• Bartenders Turn Trivia Night Into $1.5 Million Business: From an initial investment of just $300, a pair of Cincinnati bartenders transform trivia night into a seven-figure franchise.
• Country Music Fan Hits The Decks As Part-Time DJ: When a student starts frequenting a local country music bar she decides to turn the tables as an aspiring country music DJ.
• Marketer by Day, DJ by Night Brings in Extra $30,000/Year: She had worked in the music industry, but she had never performed—until she discovered a hidden talent that pays $200/hour.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,