Q&A: Does the “funnel process” really work?
An entry-level product, a medium-priced product, then an expensive one—there are variations, but this is the classic “funnel process” that marketers teach. Unfortunately, it doesn’t have much to do with funnel cake … and does it really work?
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What It's About
Today's listener has questions about finding customers and converting sales.
Notes from Chris
Episode 1663
Today’s listener is thinking about funnels! No, not funnel cake that you get from the fairgrounds … but the classic marketing funnel where you’re trying to bring people into your empire selling something. Typically there’s an entry-level product, a medium-priced product, then an expensive one—there are lots of variations, but this is the classic “funnel” process that marketers teach. Does it really work? (Also, why don’t *I* have a funnel??) All good questions! Let’s talk it out in this episode."Every marketer I know talks about the importance of having a funnel, where you have a free incentive on the bottom to get people interested, then a low-priced product, then a medium-priced product, and then some type of high-end product or personalized consulting. It seems very effective ... but also, if everyone is doing it this way, does it really work? And do you have a funnel? From what I can tell, you don't really sell anything at all besides books."Listen to today's episode to learn more...
SEE ALSO:
- CLASSROOM: Pros and Cons of The Funnel Model: Sell someone something at a low entry price, then sell them something else at a higher price, then repeat. What could go wrong?
- Digital Marketer Makes Money Marketing Himself: When a digital marketing specialist feels underpaid at his day job, he applies his skills to finding new clients of his own.
- Best Buy Employee Moonlights as Online Ad Consultant: A digital marketer freelances away his nights and weekends, eventually turning his side gig into a multi-million dollar ad agency.
