Failure Friday: Tea Supply Chain Meets Its Matcha
In this week’s Failure Friday segment, we hear from Luciana Torous, the founder and owner of 3 Leaf Tea. She had relied on the same supplier from Japan for years—but that supplier threatened to disappear just as the pandemic was disrupting supply chains everywhere.
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What It's About
A story steeped with valuable lessons.
Notes from Chris
Episode 1665
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that we’re starting Failure Friday, a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. I applaud their courage! I’ll share some of my failure stories along the way as well. Today’s short story features Luciana Torous from Auburn, New York. We told the successful story of 3 Leaf Tea on Episode #914. But when her longtime supplier from Japan threatens to disappear just as the global pandemic was starting to disrupt supply chains worldwide, Luciana gets worried. Don’t chai this at home! Let’s hear the story from her, and I’ll be back at the end to wrap us up. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- I’m really grateful to Luciana for helping us with this segment. Check out her website at threeleaftea.com or follow her on social at @3leaftea.
- Online Tea Store Becomes Matcha-Made in Heaven: After trying Japanse matcha for the first time, a high school student has a tea-riffic idea that earns thousands of dollars each month.
- Tea Sommelier Turns Leaves Into Million-Dollar Business: A Canadian hospitality employee creates a line of tempting teas that grow to sell $30,000+ a month on Amazon.com.
- Tailor-Made Teas Brew Steamy Steeped-In Profits: A San Diego woman brews her side hustle into a booming tea business by helping customers design custom tea blends.
