Failure Friday: “I realized really quickly that no one was buying…”
In this week’s Failure Friday segment, we hear from Amy McCord Jones, the owner of Flower Moxie. In her early days, she assumed that she could get by without taking photos of every color option. Her customers thought otherwise
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What It's About
An assumption about customer preferences proves incorrect.
Notes from Chris
Episode 1679
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that we’re starting Failure Friday, a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. I applaud their courage! I’ll share some of my failure stories along the way as well. Today’s short story features Amy McCord Jones from Oklahoma City. We told the successful story of her project on Episode 863: Wedding Planner Earns Passive Income with DIY Flowers. But like so many of us, she had some struggles along the way. Let’s hear from her about one of those struggles including one of those early assumptions that proves faulty… I’ll be back at the end to wrap us up. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- I’m really grateful to Amy for helping us with this segment. Check out her site at FlowerMoxie.com follow them on Instagram or Twitter at @flowermoxie.
- Wedding Planner Earns Passive Income with DIY Flowers: This corporate employee turned wedding planner hated seeing young couples struggle with her floral design fee for their weddings, so she creates an alternative option: affordable, DIY wedding bouquets.
- Newlywed Creates Floral Services That Can’t Wilt: This project manager was astonished at how expensive a wedding could be. After shelling out a lot of money for his own, he starts a service to help engaged couples save thousands.
- Australian Uses Online Classified Ads to Sell Wedding Flowers: After hearing about the Craigslist Wedding Photographer (Ep. 9), a woman in Australia books $7,500 in wedding clients for her newly-acquired floral arranging skills.
