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What It's About
A coffee company fuels first responders across the nation.
Notes from Chris
Episode 1706
Welcome to Throwback Thursday / “Where are they now?” where we take an in-depth look at someone who’s story has evolved considerably since we first featured them. Last week, we heard from a former H.R. manager who now sells matchsticks full-time. I actually ordered some matches from her and they just arrived the other day, right in time to prepare this episode. StrikeaMatch2.com. Today, in our latest feature, we’ll hear from Eli Held, the co-founder of Muertos Coffee from Sacramento, California. We first told the Muertos story back in Episode #986. It’s all about better coffee that supports first responders, especially firefighters across the country. The name Muertos means “death” in Spanish, so this is coffee strong enough to raise the dead. What’s happened since? Listen to today's episode to hear Eli's updates...MENTIONED IN THIS EPISODE:
- I’m really grateful to Eli for helping us with this segment. Check out their website at MuertosCoffeeCo.com and follow her business on Instagram @MuertosCoffeeCo.
- Coffee for Firefighters Brings the Heat!: Three childhood friends brew up a quirky, perky performance beverage for firefighters in search of a 48-hour jolt.
- Coffee Lover Bets His Beans On Workplace Coffee Subscriptions: A corporate HR professional turns his love for coffee into a fully brewed hustle.
- Bean-Lover Grinds Way To $4,000/Month Family Coffee Business: A love of coffee leads to a family-owned coffee hustle, bringing joy and beans to loyal customers. Don’t procrastinate; pro-caffeinate!
