TBT: Wine Tour Business Pivots During Pandemic
In this week’s “Throwback Thursday / Where are they now?” segment, we hear from the owner of Heathen Wines. After hosting tours all over Europe, he changed his business model during the pandemic to offer virtual tours and sell private label wine.
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What It's About
When the pandemic strikes, a wine tour operator shifts his business to selling actual wine.
Notes from Chris
Episode 1713
Welcome to Throwback Thursday / “Where are they now?” where we take an in-depth look at someone who’s story has evolved considerably since we first featured them. Last week, we heard from the co-founder of Muertos Coffee from Sacramento, California. Muertos is all about better coffee that supports first responders, especially firefighters across the country. Today, in our latest feature, we’ll hear from Heath Porter. We first featured him on episode #1088: Globetrotting Sommelier Leads Popular Wine Tours. After hosting tours all over Europe, he changed his business model during the pandemic to offer virtual tours and sell private label wine. What’s happened since? Listen to today's episode to hear Heath's updates...MENTIONED IN THIS EPISODE:
- I’m grateful to Heath for helping us with this segment. Check out his website at HeathenWine.com/.
- Globetrotting Sommelier Leads Popular Wine Tours: A lifelong love of food and wine leads a sommelier to strike out on his own, taking customers to undiscovered regions in search of fine grapes.
- Busy Marketing Professional Fills Niche with Biking Wine Tours: A marketing executive sees an opportunity to fulfill a niche tourism need in an up-and-coming wine region.
- Tech Employee Gets Paid to Visit Napa Wineries: This Bay Area transplant started blogging about Napa wines as a creative outlet, but she soon discovered that valley wineries were willing to pay for exposure.
