Q&A: Should I hire influencers to market my skincare products?

Notes from Chris

Episode 1740

Today’s caller is launching her own skincare line. Naturally, she wants to get the word out—how can she reach her ideal customers? She has an idea that she’ll tell you more about, but the short version is that it involves paying influencers to post. Is this a good idea, and what does she need to know in advance?

"Hello Chris this is Leslie from Seattle and I’ve have been listening to the show for a couple of years. I'm launching a skincare line, or at least one skincare product to start with. I've spent a lot of time on research and finding the right manufacturer that doesn't use ingredients tested on animals. But I don't have a lot of followers—in fact I don't really have followers at all. I saw there are agencies you can pay who will hire influencers on your behalf. Do you think this is worth it? I do have some money I'm willing to spend, because I want to give this idea every chance of success. But I also don't want to waste it, so if there's a better way to spend it, I'd rather do that."

Listen to today's episode to learn more...

 

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SEE ALSO:

• Skincare Woes Lead Moody Sisters to Picky Products: When two sisters are unable to find the perfect skincare products for their needs, they embark on a DIY quest to test hundreds of recipes.
• Cow Fat Skincare Line Steers to Grade-A Paycheck: A mechanical engineer invents her own “fatty skincare line” after not finding what she wanted on store shelves.
• TBT: Natural Deodorant Becomes Beauty Line: In this week’s “Throwback Thursday / Where are they now?” segment, we hear from a CPA who turns natural deodorant made from apple cider vinegar into a beauty and skin-care line.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,