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What It's About
Today's listener seeks a prescription for the best (and most ethical!) way to market to health professionals.
Notes from Chris
Episode 1789
Happy Thanksgiving! Of course, in Canada Thanksgiving is old news—they get it a couple of weeks before us. Today’s caller is a Canadian listener launching a learning platform for pediatric anesthesia. How can she reach her intended audience—and how can she serve professionals in this market from less-developed countries who can’t afford to pay western rates?"Hi, Chris. My name, it's Theresa from Beautiful Canada. First and foremost, thank you for sharing all your knowledge and your brilliant podcast. And coming up with that concept of the Side hustle. My question to you, it's twofold. I'm in the process of launching an online consulting business. It's a consulting, coaching, mentoring and also a learning platform for pediatric anesthesia. It's geared towards health care professionals such as CRNAs and so forth. So the first part of the question is how would you go about marketing? Should I? Would it be a good idea to contact associations or word of mouth? It's the best. Or maybe a mix of both. The second part of the question is us part of serve. My mission of sharing this knowledge and ensuring that the experience gained over the years is shared and the little ones all around the world or as many people as possible benefit from the knowledge and experience I've gained. I would like to volunteer some of this of my time and knowledge, especially in places such as Africa, where anesthesia care is scarce or non-existent. How would you approach the percentage of time and investment of resources on this part of my mission?"Listen to today's episode to learn more...
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