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What It's About
Today's listener wants to know the pros and cons of selling content as a bundle.
Notes from Chris
Episode 1792
Today’s caller is making a podcast, video series, and maybe something else. All of it will be for sale, but they aren’t sure how to package it. Should it be a single “bundle” or sold separately? This is an example of the kinds of things you need to decide when you’re making something available for sale. This question in particular might apply to anyone who’s selling information or an educational product of any kind, or to any creator who’s trying to build their brand with more than one form of media."If I develop a podcast, a series of educational videos, and maybe some other forms of content, could I sell a subscription to all of them as a bundle? In other words, customers would pay one price to access everything instead of just one private podcast feed or series of videos? This way, there would be multiple entry points and I'd ultimately reach more people."Listen to today's episode to learn more...
SEE ALSO:
- Quick Research Leads to Meal Planning Subscription Service: Healthy meal planning can be rough. One man is on a mission to help people be more health-conscious with his subscription-based website selling meal prep recipes.
- Coffee Lover Bets His Beans On Workplace Coffee Subscriptions: A corporate HR professional turns his love for coffee into a fully brewed hustle.
- Engineer Codes His Way To $3,700 Per Month: A South African engineer obsessed with efficiency uses the Internet of Things to create a reliable source of recurring revenue.
