Failure Friday: Self-Guided London Food Tours Fail to Excite
Happy New Year’s Eve! In this week’s Failure Friday segment, we hear from Jen Earle, founder of Chocolate Ecstasy Tours. With her guided tour business in full swing, she decides to start a self-guided version called Taste Tripper. Unfortunately, this expansion proves to be unsustainable.
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What It's About
A London small business owner learns an important lesson.
Notes from Chris
Episode 1826
It’s the last episode of the year! I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. Today’s short story features Jen Earle, originally from Melbourne, Australia but now living in the U.K. We told the successful story of her London chocolate tours on Episode #194. But as you’ll hear, a new business she started called Taste Tripper struggled quite a bit in getting off the ground and she finally made the brave decision to close it. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- Thanks to Jen for sharing this transparent and truthful story for the first time! Check out her website at JenniferEarle.com/ or follow her on Instagram at @jennifer.earle on Instagram.
- London Chocolate Tours Lead to Sweet Success: Banking on a universal love of chocolate, a former temp worker creates a unique side hustle leading guided tours that allow tourists to eat their way through London’s chocolate shops.
- Globetrotting Sommelier Leads Popular Wine Tours: A lifelong love of food and wine leads a sommelier to strike out on his own, taking customers to undiscovered regions in search of fine grapes.
- ABC News Reporter Dishes Out Profitable Pizza Tour: A Chicago food reporter launches weekly pizza tours, showing Windy City visitors that there’s more to life than just deep-dish.
