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What It's About
Today's caller needs a prescription on how to market their niche product.
Notes from Chris
Episode 1862
Today we’ve got an idea with a specific target market—or do we? Maybe we can make it even more specific. This listener has made a set of flash cards to help med students memorize part of the body and other terminology. How can they sell more of them by reaching more potential customers? Perhaps the answer is one-part marketing, one-part targeting."My hustle is a set of flash cards that use mnemonics and pictures to make it easier to memorize parts of the body, as well as specific conditions and other terminology that med students need to know. I've printed them and am doing some simple testing. The main thing I wonder is: how do I find and market to this particular audience? On the one hand, it seems like a big audience ... but I just don't know where to find them. Any ideas?"Listen to today's episode to learn more...
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