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What It's About
Today's listener wants to know if they can presell their podcast idea.
Notes from Chris
Episode 1932
We’ve talked about how to get sponsors for a podcast—but what if the podcast is new and hasn’t released any episodes yet? Do you have to wait until you’ve built up an audience and then go to potential sponsors, or is there a way to effectively launch with sponsorship and therefore revenue? This might be especially important for anyone creating a narrative-driven or storytelling series, as opposed to a traditional interview format. But it really could be for any podcast—so is it possible? If so, how?"I have an idea for a podcast and I'd like to pre-sell it to sponsors. My understanding is that podcasts attract advertisers as they get more popular—but mine hasn't launched yet. Am I being greedy in thinking I can get financial commitments before the show is launched? Or am I being smart? It seems that some shows are able to do this, so I’d like to know what their secret is."Listen to today's episode to learn more...
SEE ALSO:
- Viking Geek Turns Podcasting Pro: A teenage history fan starts a podcast about vikings that grows to 50,000 downloads/month. He then becomes a podcast growth consultant, bringing in a full-time income.
- Zombie Apocalypse Prevention Podcast Earns $200,000/Year: To survive the end of civilization, listen to this episode.
- Business Besties Turn Skype Calls Into Six-Figure Podcast: After two friends create a podcast for fun, it turns into a side hustle that generates $100,000 in its first year, multiple six-figures in year two, and a book deal in year three.
