Failure Friday: “They just weren’t interested in what we were selling…”
In this week’s Failure Friday segment, we hear from the co-owner of a business that livestreams weddings. When Covid struck, they thought they had the perfect opportunity to expand to a new market—but buyer interest fizzled.
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What It's About
A live streaming company learns the importance of finding their target audience.
Notes from Chris
Episode 1945
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. Today’s short story offers an important lesson about product market fit. It features Dale Wilson. We told the story of his livestream wedding business on Episode #1669. He operates that together with his wife Lydia. When Covid struck, they thought “surely what we do for weddings will be applicable to other markets.” It sounds reasonable! If you had asked me, I’d say, yep, makes sense. But of course that’s not how it always goes. You don’t just need a good idea; you need the right buyer. Dale will bring us the whole story. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- Thanks to Dale for sharing this transparent and truthful story. Check out their website at MarriedLivestream.com.
- Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
- Government Employee Becomes Flash Mob Marriage Proposal Consultant: After receiving a “lame” marriage proposal, this former contractor sets up shop helping others create memorable proposal stories. Last year, she made a lot of people happy… and she also made $450,000.
- Savvy Bride Turns Budget Wedding Into Six Figure Success: A frugal bride starts blogging about how to save money while planning a wedding. After a lot of hard work, she’s now generating over six figures per year.
