Failure Friday: “I naively thought the influencers would bring sales…”
In this week’s Failure Friday segment, we hear from an Australian who owns an ecommerce business offering mindful toys and gifts. Following a rebrand, she pays Instagram influencers to create interest—but mostly they just took her money.
Subscribe Now For A Free Five Step Tutorial
Get a free five-part email course that shows you how to find, validate, and launch your side hustle idea — no experience required.
What It's About
Are social media influencers as influential as they seem?
Notes from Chris
Episode 1952
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. Today’s short story features Paige McInnes from Australia. She’s the owner of Little Change Creators, an ecommerce business offering ”mindful toys and gifts to make a difference.” Following a rebrand, Paige thought it would be a good idea to pay some Instagram influencers to post about her products. Guess what? It didn’t work so well. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- Thanks to Paige for sharing this transparent and truthful story. Check out her website at littlechangecreators.com. “A little colour can change the world! By using activities that nurture creativity, encourage appreciation for our environment and cultivate empathy, modern families can build a bright future.”
- Physician Designs Plush Toys to Teach Anatomy: A physician designs and manufactures plush toys in the shape of human organs. They’re used to teach kids about the human body and as “get well soon” gifts for hospital patients.
- Military-Themed Teddy Bears Help Kids Hibernate: An ad executive turned teddy bear manufacturer creates a military-grade sleep system for children, earning $100,000 in sales and making a lot of people beary happy.
- Immigrant Couple Translates Heritage Into Children’s Flash Cards: Two immigrants from Laos meet the needs of an underserved community in a $50,000 per year hustle.
