Failure Friday: “80% of our customers never returned…”
In this week’s Failure Friday segment, we hear from the founder of Plate Crate, a baseball-themed subscription service. Business was going great–but when he decided to upgrade the website, the count quickly went against him.
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What It's About
A subscription box for baseball fans almost strikes out.
Notes from Chris
Episode 1966
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. Today’s short story features Josh from PlateCrate.com, a subscription box all about baseball. Business was growing, and the team decided to upgrade the website and make a big change. Everything went perfectly well! Oops, wrong story. The migration turned into a major headache, and then a complete disaster. Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- Thanks to Josh for sharing this transparent and truthful story. Check out PlateCrate.com or follow them on Instagram and Facebook at @platecrate. He’s got more than 1,200 published reviews, so obviously a lot of baseball fans have been enjoying their crates!
- Avid Baseball Fan Hits Home Run With Subscription Box: When an avid baseball fan spots the growing subscription box trend, he steps up to the plate and hits it out of the park. (Because where else would he hit it?)
- All-American Hits Home Run With Baseball Apparel Hustle: After first learning Adobe Photoshop to forge his report card, a Hawaiian baseball enthusiast creates an apparel line that goes on to earn millions of dollars.
- High School Teacher Starts Baseball Pitching Academy: An Ohio high-school teacher pitches a perfect game with his six-figure side business.
