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What It's About
Engineer empowers other women to take control of their lives and habits in order to live more healthy and fulfilling lives.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
When putting together The Inertia Project, Genevieve showed great business savvy by taking advantage of all of the resources available to her and learning for herself how to build a business from the ground up.
If you combine passion and expertise with some knowledge about how to price, how to market, and how to best serve your new customers, that’s when your hustle can really take off.
Fun Fact
From the very beginning, Genevieve had a clear WHY for herself as well as a specific pathway for all of her potential clients.
Consider the project's mission statement: “to take women who feel vulnerable, lost, unhappy, or uncomfortable and gives them a realistic way to improve.” Her personal story reinforces this message—you clearly know who she is and why she’s qualified to help.
