Q&A: “How many ‘wine-of-the-month’ clubs are there??”

Notes from Chris

Episode 2006

Do you belong to any subscription boxes?

That’s what most people call monthly clubs that used to be called “of the month” clubs—like the Book of the Month, the Plant of the Month, or the Wine of the Month. They are actually many different versions of each of those, and today’s caller is wondering about them.

With so many around, does that mean the market is saturated or that there’s tremendous demand for yet another one?

"I started looking at a wine club that sends out monthly wines, and I stumbled onto a ton of other clubs. You can get everything from unique cigars to the latest in fresh pickles delivered to your door! Do all of these "of-the-month" clubs make money? I'd like to start one of my own. Also, how is the monthly club model different from subscription boxes? It seems like subscription boxes are the cool new thing, but the monthly clubs are still around and doing fine, from what I can tell."

Listen to today's episode to learn more...

 

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SEE ALSO:

• Think Inside the Subscription Box: Looking for more community, a North Carolina web agency owner starts a subscription box for female entrepreneurs. It’s supposed to be a referral tool for her agency, but it ends up becoming a full-time business of its own.
• Shabbat Shalom! Marketer Creates Day-of-Rest Subscription Box: After dropping off supplies to assist friends in virtually celebrating Shabbat, a marketing specialist creates a “Mensch box” to help others experience the Jewish day of rest.
• A Packed Closet Leads to Secondhand Subscription Boxes: A professional organizer finds a way to stitch her passion for thrift shopping into profits.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,