Failure Friday: “The experience of hearing rejection was important…”
In this week’s Failure Friday segment, we hear from the founder of KindRoot, “hard candy gone good,” plant-powered lozenges for mind and body wellness. In her early days, she experienced rejection from multiple manufacturers and had to learn to trust herself.
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What It's About
Making an organic, plant-powered product is harder than you might imagine.
Notes from Chris
Episode 2008
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. Today’s short story features Alisa Pospekhova from Los Angeles. She’s the founder of KindRoot, “hard candy gone good,” plant-powered lozenges for mind and body wellness. The business is up and running and going strong! But it wasn’t going strong when it was getting started. Let’s hear from Alesia about one of those struggles… Listen to today's episode to learn more...MENTIONED IN THIS EPISODE:
- Thanks to Alisa for sharing this transparent and truthful story. Check out her website at KindRoot.com or follow her on TikTok @kindrootgems. You can also find them at Target or Thrive Market.
- These Throat Lozenges Are On Fire!: Two brothers go all-out to create fire-breathing, all-natural throat lozenges. Reach for that vinegar!
- Money Grows on Moringa Trees: After recovering from a chronic illness through the power of plants, a woman trades in hedge funds by day and healing powders by night.
- Athletes Create “Chewable Energy” Gum: Searching for energy on-the-go without a nasty crash or sugar rush, these two friends and high-performing athletes chew on the idea until inspiration strikes.
