Q&A: “Can I sell the same thing with two business names?”

Notes from Chris

Episode 2062

Today’s caller is wondering if she can sell the same line of products with two different brand names. Is this clever or unethical?

In a way this reminds me of the question about different pricing for different customers—which as I said at the time, is not only okay, it’s actually quite normal.

But what about offering two or more brands that sell the same thing? What are the advantages and disadvantages?

"One of your other listeners inspired me with their question and got me thinking. I sell candles and other home accessories. While all of my products are of high quality and well made, none of them are particularly unique. Hearing the other question made me think that maybe I could start a new brand that sells the same thing.

Does that make sense? I'd list the same products on the same channels but under a different name. I'd make a simple Shopify store and just change a few basic details—but again, the products will be exactly the same.

It will look like I'm competing with myself, but since all sales come to me one way or another, I won't be too worried about which brand gets more sales!"

Listen to today's episode to learn more...

 

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• Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
• Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,