2087 9:12 Q&A

Q&A: ”Is it more important to be knowledgeable or relatable?”

A listener is trying to grow his Instagram following. Seems easy enough, right? Actually, no—lots of people struggle with this! It’s a crowded, competitive space. What is the crucial characteristic for success?

9:12

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Notes from Chris

Episode 2087
A listener is trying to grow his Instagram following. Seems easy enough, right? Actually, no—lots of people struggle with this! It’s a crowded space with lots of people trying to attract attention.

Rather than talk about tactics, let’s look at the bigger picture: why does someone attract followers? What is the crucial characteristic? We’ll look at two characteristics, in fact: knowledge (authority) and relatability.
"I'm wondering if you can settle a discussion between a friend and me. We're both trying to grow our Instagram followings and eventually monetize through affiliate programs and maybe coaching.

Our discussion is about what people want the most when they choose to follow and listen to an expert: is it the knowledge they have (and how they share it) or is it their relatability and approachability?

Presumably you have to have some of both qualities—but if you had to choose, where would you put the emphasis?”
Listen to today's episode to learn more...

 

 

SEE ALSO: Inspiration is good; inspiration combined with action is better. Now get back to work!

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