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What It's About
If everything's important, nothing's important.
Notes from Chris
Episode 2087
A listener is trying to grow his Instagram following. Seems easy enough, right? Actually, no—lots of people struggle with this! It’s a crowded space with lots of people trying to attract attention. Rather than talk about tactics, let’s look at the bigger picture: why does someone attract followers? What is the crucial characteristic? We’ll look at two characteristics, in fact: knowledge (authority) and relatability."I'm wondering if you can settle a discussion between a friend and me. We're both trying to grow our Instagram followings and eventually monetize through affiliate programs and maybe coaching. Our discussion is about what people want the most when they choose to follow and listen to an expert: is it the knowledge they have (and how they share it) or is it their relatability and approachability? Presumably you have to have some of both qualities—but if you had to choose, where would you put the emphasis?”Listen to today's episode to learn more...
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