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What It's About
High-end cashmere accessories side hustle in Canada with an emphasis on giving back to the community that helped create it.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
David and Praj's side hustle, Corala Cashmere, is an origins story: a narrative of the "why" behind their side hustle.
The phrase origins story comes from the world of comic books, whose artists construct histories of how superheroes or villains gain their powers and turn into who they are in the modern story.
If you’re not sure what your hustle story is, start with asking why—why are you doing this, what’s interesting about it, and what’s different about it? What’s interesting about you?
Fun Fact
David and Praj both come from non-profit backgrounds and wanted to use their experience to help the place they consider a second home. Many of the mountain shepherds who produce the cashmere they ship to Canada lack the sufficient resources to afford their children's education. This is often a problem that affects girls disproportionately.
5% of profits from their cashmere hustle go to investing in girls' education in the mountain regions of Nepal—helping to improve local literacy and gender equality through a partnership with a non-profit in the country.
