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What It's About
A family comes together to create and run a profitable ecommerce site selling dermatology products.
Business Model
Reselling
Skills Required
Dermatology & Strategizing
Complexity
Medium
Profit Potential
Medium
Words of Wisdom
Even if you're not very tech savvy, there's something to be said about expanding your side hustle online. Jason's father's practice was doing just fine on its own, but his product line was able to jump from 10 brands to over 50 within the first year! When you expand your audience, you expand your sales, and there's no greater market than the internet.
Fun Fact
Jason isn’t the first to turn a profit from a dermatology side hustle. Dr. Kathy Fields and Dr. Katie Rodan also started a side hustle, Rodan + Fields, which is now worth over $1 billion.
Notes from Chris
Episode 251
For ten years Jason Parks watched his father sell physician-strength dermatological products from his practice. Stocking ten brands, his father capitalized on a small audience and grew his own income by helping pair the right patient with the right product for their problem. Jason has always felt there was more of a market for the products and when he decided he wanted to start a side hustle around his day job as the owner of a digital agency, he felt it was time to find the true potential of these products. Because of the nature of the products they can only be sold by dermatologists and not at your local CVS or Target. And Jason knew that limited supply meant there would be a high level of demand. Bringing his father in as a business partner, Jason spent a year investing his early mornings and weekends into building an e-commerce store he called DermWarehouse. He enlisted the help of his sister, who helped create relationships with brands and vendors, expanding the original ten brands her father had worked with to a whopping 54 brands by end of the first year. And, to complete the family tree, Jason’s mother joined the team to help with the shipping, warehousing and logistical sides of the business. Working with the family, Jason says, has been one of the best parts of the entire undertaking. The hard work of everyone paid off eventually and DermWarehouse went on to make $30,000 in its eighth month of business. Going forward Jason is looking to capitalize on DermWarehouse’s early growth, expand their awareness through social media and help pair more people with the right solution for their skin.MENTIONED IN THIS EPISODE:
- DermWarehouse: Check out the Parks family's full skincare lineup on their website
- College Student Generates 50M Views on YouTube, Hires 13 Employees: After seeking a method to conquer her own skin issues, one woman takes to YouTube to help others shed their skin insecurities as well. Five years later, she has her own skincare line serving people all over the world!
- Oncology Nurse Creates Products to Regrow Hair After Chemo; Earns $80,000: After kicking cancer to the curb, a Texas oncology nurse discovers the power of essential oils for hair regrowth and launches her own handmade hair care line
- Holiday Body Butters Become $1,000/Month Side Hustle: An entertainment industry professional transforms her body butter holiday gifts into a quickly growing Etsy store and craft show side hustle
Quote of the Day
"Regardless of what business you are starting, you need a professional website. Make sure your website is great and everything else will follow."
—Jason Parks #SideHustleSchool
