3254 6:26 Q&A

Q&A: “How do I price my VA work for true value?”

If clients praise your speed but you’re still billing like a beginner, it’s time to level up. Today we pinpoint the three value levers that justify higher VA rates—and a script that keeps loyal clients on board.

6:26

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Episode 3254

Hourly pricing feels safe when you’re new, but months later it can box you into “cheap helper” status. Elise delivers lightning-fast inbox management, automates client CRMs, and even dabbles in Zapier—yet she’s billing the same $30 an hour she copied on day one.

Under-pricing isn’t just lost income; it can signal “entry-level” to future leads. Let’s show Elise how to calculate her true market value, choose a premium-worthy fee, and raise rates without triggering client panic.

"When I launched my virtual-assistant business last year, I copied the going rate from a competitor: $30 an hour. I’ve stuck to it ever since, even as clients rave about my speed and add more tasks. Deep down, I suspect my work is worth more, but I’m terrified of raising rates without data. How do I figure out pricing based on my value instead of someone else’s sticker? What factors—like turnaround time or specialized software skills—justify a premium, and how do I communicate that increase without scaring off the clients who got me this far?"

Listen to today's episode to learn more...

Yours in the revolution,

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