Subscribe Now For A Free Five Step Tutorial
Get a free five-part email course that shows you how to find, validate, and launch your side hustle idea — no experience required.
What It's About
A subscription box service that helps people achieve their weight-loss goals.
Business Model
Service
Skills Required
Nutrition Knowledge & Organization
Complexity
Medium
Profit Potential
High
Words of Wisdom
Nikki says she’s been able to achieve such strong financial figures because she found something in the weight loss niche that nobody was catering to and didn’t come up against any real competition. Plus, having been through the surgery herself allowed her to really get into her customer’s minds!
Fun Fact
In addition to starting up a new source of income for herself, Nikki has also made some noticeable health changes. Since starting the business, Nikki has also managed to lose a whopping 60 pounds herself and get her health back on track. Go, Nikki!
Notes from Chris
Episode 333
In May 2016, Nikki Willmore’s life started taking a series of unfortunate turns. Thirteen years after Bariatric weight loss surgery, she found herself putting on weight again and preparing to undergo a second surgery. All the while she was facing an impending layoff from work, the second she’d had in the last few years. Putting her health first, Nikki used one evening to search for a subscription for supplements that were compatible with the surgery she was about to have. But, much to her surprise, she couldn’t find any such thing. Turning to a Bariatric weight loss Facebook group for help, she saw other people had shared the same problem. They wanted a simple delivery service to help them manage their weight and reduce their stress, but they couldn’t find one. It was there and then she had the idea for a product that could solve both her physical and financial problems. Sitting in the stands of her daughter's Softball game the next day, Nikki posted about her idea in a Facebook group and created a Facebook page called My Bariatric Box. Before she’d even done any research into her product, she’d gathered 100 likes and knew she had a good idea on her hands. Since starting My Bariatric Box in May of 2016, Nikki has gone on to make over $130,000 in that time, and is currently averaging $20,000 per month in sales! MENTIONED IN THIS EPISODE:- My Bariatric Box: Get a box of healthy snacks delivered right to your door that will help you keep on track—visit Nikki's website to learn more!
- Cratejoy: The subscription box based e-commerce platform that Nikki used to create her bariatric subscription box line
- Celery: The online platform that Nikki used to create a simple web page for My Bariatric Box and offer a 15% lifetime discount to anyone who signed up in the first month
- Canva & Trello, Zendesk : Some of the programs and platforms that Nikki used for design, communication, customer service, and shipping
- Ketogenic Cookbook Author Makes $1,000 the First Day: After striking out on a new ketogenic lifestyle, one woman creates a $2,000/month side hustle sharing tips and recipes on her blog
- Quick Research Leads to Meal Planning Subscription Service: Healthy meal planning can be rough. One man is on a mission to help people be more health-conscious with his subscription-based website selling meal prep recipes
- ER Nurse Masters CrossFit and Becomes Nutrition Coach: When her first hustling attempt at a wellness blog fails to generate enough response, this active ER nurse shifts her focus and signs up 19 clients for nutrition coaching
Quote of the Day
"Create a positive customer experience, but always make sure that you can make money while delivering value to the customer."
—Nikki Willmore #SideHustleSchool
